Article Marketing

Have you ever wondered how you could write articles to grab your reader’s attention and get them to buy from you? Do you ever wonder why you are not getting the amount of article views, leads and sales you desire? Lately, I have been researching the internet to find out what top Article Marketers are doing to get more people to read their articles, click though them, signup on their list and buy from them.

Have a strong headline that will strike curiosity in the reader so that they will want to open it. Getting people to actually want to open the article is the first step to having them read it. Show them the major benefit of reading your article. Too many people get caught up in trying to rank high on the search engine making sure they have key words in the title. Many of them do show up on the first page but unfortunately rarely get opened.

Make the Introduction Interesting enough to have the reader read through the first paragraph and beyond. Starting out with a dry first paragraph will make the reader want to leave your article and go to another website. One of the best ways to do this is to start by telling a story. People like to read stories and they can easily relate to them.

Keep the article short and simple. Writing on the internet is different from writing for offline publications. Internet readers have very short attention spans. Write short paragraphs keeping the lines for each paragraph five or less. Be concise and to the point. Make the information meaningful. Keep the article under 500 words.

Focus on Providing Information and avoid sales pitches. One of the ultimate goals of article marketing is to drive traffic to your website and therefore increase leads and sales. However that doesn’t mean the articles you write should be a sales pitch. Readers are interested in what’s in it for them and want information that they can benefit from. Make sure the information you write is accurate and timely since you want to maintain brand reputation.

Promote your articles by posting it on your blog, sending out tweets with links to your articles. You will also want to submit to several different Article directories so that more people can see your article and will provide your article with more back links. The more back links you have, the higher google will rank you in the search engines. There are several different paid article submission services that you could use to submit your articles to several hundred article directories.

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