I just started a network marketing blog because I realized the benefits that blogs have for network marketers. Blogging is crucial if you are a network marketer and want to make it big in network marketing.
One of the most important benefits of having a blog, especially for short-term purposes, is to provide a “safe” place for your prospects to visit. You will build trust with your prospects since they will read the valuable content that you post and read about you. They will get to know you better and more likely put their contact information in your opt in form.
Your blog will also brand and position you as an expert since you will be posting valuable content for your visitors. Branding is the image you put out to the market. Its the difference between looking like a professional and having a real business verses looking like you don’t know what you are doing. Your blog will position yourself as an expert in the network marketing industry. It is just like going to a bookstore and reading a well written book. They see that author as an expert. The same thing applies to having a good blog.
The third reason for having a blog is to amplify your list building efforts. Since your blog will provide a “Safe” Place where you can gain your prospect’s trust, brand you as a professional and position you as an expert, you will get a lot more leads, especially from the social networks. On social networks like Facebook and Twitter, you don’t want to send people to a lead capture page. Sending people to a blog is much more effective since they will learn more about you and see what kind of leader and expert your are.
The fourth benefit is that your blog will build equity for you. Over time, you will build up a lot of content. If you post an article once a week or even every day, for a year, you will have hundreds of articles full of valuable content and your blog will have higher search engine rankings. This means more traffic, leads and sign ups for your network marketing business.
