Today my dad told me about a show he was watching on TV. AKA the automatic income reducer….or is it since you can get some money making tips watching TV.  This show was about a person named Joe Henry who was hording over two hundred thousand pennies in a shed next to his house. All of those pennies were made in 1982 or earlier, which are all made of 95% copper. The copper value of those pennies are priced at $0.024 on the date of this blog post.

What Joe Henry would do is go to a bunch of banks in his home town and purchase bags of pennies and would use a machine that would automatically sort the copper pennies from the zinc pennies. He would keep the copper pennies in orange buckets in his shed and bring the zinc pennies back to the bank and start the whole process over again.

The reason why he and other penny horders are doing this doing this is because of the anticipation of congress discontinuing the use of the penny and nickle since inflation has virtually made them obsolete. The video states that once congress gets rid of the penny, people will be able to melt their copper pennies.

It is currently illegal to melt any penny however and there is a law against taking more than $5 worth of copper pennies out of the United States.

Later that day, I decided to go through my spare change and gathered all the pennies from 1982 to earlier. I found 66 pennies that were copper out of 320, which was 21% of the pennies in the jar. I took those copper pennies and put them in a place where I will be keeping those pennies. Of course I don’t plan on doing it on a large scale like those in the video, but you never know. It seems like a great way to hedge against inflation.

by the way, In the United States, we really don’t carry around coins like the rest of the world does. When I was in Europe I found that paper Money started at 5 Euros. There were 1 and 2 Euro coins. Coins in the United States only go up to $0.25 and most of them just end up in a jar on my shelf and are later taken to the bank to be exchanged for Paper Money.

How Does this Relate to Online Marketing

The way this penny story relates to online marketing is that it is a numbers game. I mentioned that 21% of the pennies in my Jar were Copper. That is a pretty good percentage for marketing conversions. Online marketing is a numbers game that involves exposing as many people to your products or services and having a percentage of your visitors opt into your capture page to get on your list and then having a percentage of those people buy.

By increasing the amount of visitors to your website and having the same percentage of people opt in and buy, you will be able to increase your sales and income. This can be done through paid advertising, which can substantially leverage your marketing efforts.

By manually going through several thousand pennies, It would probably take me hours to sort the coins out and I would probably get tired of sorting. But If I automated the process by investing in a machine like Joe Henry did, I could speed up the process substantially.

That is what paid advertising such as PPC and solo ads can do for you. It will expose more people to your product or opportunity in a shorter amount of time. It is especially beneficial if you are building your online business part time and don’t have a lot of time to add friends on Facebook and post articles on hundreds of article directories.

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