How to Build Trust in Network Marketing

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In network marketing, building trust with your prospects is very critical for your success in the industry. As a network marketer, you are in the business of making sales. If your prospects don’t have trust in you, you will not make any sales. You are probably wondering what steps you need to take in order to build trust with your prospects so that they will want to buy from you.

Since you are in the network marketing industry, you need to talk to people to build relationships of trust with them. The conversations that you initiate with someone eventually turns into relationships of trust which then leads to making a sale.

Of course you will need a way to turn complete strangers into friends and friends into customers or distributors. This is called your sales cycle. In your sales cycle, there are 6 components that you should follow.

1. Create Product or Service Awareness

You can create product or service awareness in many ways. You could blog or write an article about it. You can also do a Youtube video if you are comfortable getting in front of a camera. You will want to talk about your experiences and frustrations and how you found a solution to solve those issues.

2. Provide value and solutions by showcasing you knowledge for free.

To provide value, you can make a video or write an article that will send people to your website or blog. On your blog, people could sign up for a free five-day training course for example.

3. Continue to give value but offer something to your prospect that costs money.

Although it is nice to offer information for free, you should offer your prospects a low cost item for them to buy. This should be something that costs $50 or less and that is worth 10 times the value.

4. Over deliver on the low cost purchase by inviting them to something special

One way to over deliver is to provide private team training which you could do through live video or skype. This should be done on a weekly basis. If you are new and your sponsor already has something like that, then you should mention that in your ads and invite your downline to the meetings.

5. Offer your customer a higher priced Item.

This is where you introduce your customer to your primary business. This item requires more time commitment and dedication. Remember that you should only invite those who are serious about growing the business.

6. Rinse and Repeat Daily

You need to evaluate where your network marketing business is heading and make adjustments as necessary. Find out what is working and what is not working. Continue to do the things that are working for you and discontinue doing things that are not working for you.  Find out what areas in your business need improvement and take steps to improve in those areas.

As a network marketer, you will need to constantly be doing this. You need to be prospecting and meeting new people on a daily basis. Remember that most of your prospects will not buy from you or join your primary business right away since they are not ready to buy or just don’t trust you YET. But when they are ready to buy and they do trust you, you will start making sales.

Attraction Marketing System

If you want to have massive success in your network marketing business, you will need to have the mindset of a millionaire. People who have success in network marketing and make five figures a month and six figures a year have the mindset of a millionaire. They have developed that mindset way before making six figures a month. They have a strong why, set goals and achieved those goals by following a game plan. They focused on one company while others jumped from company to company and stuck to one marketing method while others tried everything under the sun.

Maintaining the mindset of a millionaire requires dedication and effort. You need to be focused on what you have instead of what you don’t have. For Example, you should be thankful that you have a place to sleep and that you can afford to put food on the table. Too many people in the world that don’t have those things.

Too many people who have those things focus on what they don’t have, get frustrated and end up getting nowhere. When you focus on what you have, you will be a happier person and will attract more abundance.

Every morning, you should take time to write down five things you are thankful for and five things that you want to achieve in your business. Writing these things down will help you to focus on what you have and what you want to achieve. It will reinforce what you are thankful for and lead you to abundance.

It is also important to find out what your WHY is, write it down and put it where you can see it every day. Your Why is always different from other people. Your why could be to become more financially independent, have a better life style for your family, put your children through college, etc. Those things are what will motivate you to set goals and achieve those goals.

The goals that you want to set for yourself should include both short-term and long-term goals and action plans and deadlines to achieve those goals. Short-term goals should be goals that you want to achieve in 90 days or less. Long-term goals are goals that you will want to achieve within a year. An action plan should be made to achieve those goals and deadlines should be set so that you don’t procrastinate taking action. Keep in mind that the goals that you set should be reasonable and attainable. You want to set a goal to make $1,000/month before you set a goal to make $5,000/month.

When many people get started in network marketing, they tend to jump from company to company since they are hoping that the next company that they join will give them the success that they are looking for. This is a huge mistake since it is not the company that is causing them to struggle. It is them because they lack the skills and mindset necessary to have massive success. Instead of spending money to join another company, you should invest the money in education and training.

Finally you should find a marketing method that you are comfortable with and stick with it until you have mastered it. Too many people will try one method and find that they are not getting the results they want and move on to another method. They are spreading themselves thin and are not giving themselves a chance to learn how to master that method. If you stick with a method that you are comfortable with, you will eventually see results.

If you follow what I have written above, you will start to see results in your network marketing business.

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Erica Combs who is the Vice President of Golden Mastermind Seminars, is an internationally recognized speaker, author and trainer. She is highly dedicated to her work and her clients. Erica Combs recently put on a webinar for MLM Lead System Pro about Seven Habits of Highly Successful Sales People which are:

1.  Communicating that trusting you is a sound business decision

2. Commanding the conversation

3. Finding key requirements among quality buyers

4. Asking for the next appointment in the first meeting by providing them two options of days and times.

5. Asking for referrals

6. Beginning early and staying late

7. Maintaining your sense of humor

It is important that you communicate to your prospects that trusting you is a sound business decision. You want to give them a clear message of why to do business with you rather than doing business with someone else. You want to communicate the value you can provide to your prospect. Top sales people inspire trust with their prospects and find a solution on what their prospects are seeking.

Throughout the conversation, you need to assume command and control where the conversation is going. When you are meeting with your prospect you need to first introduce your name, where you are calling from and the purpose of your call. For example, when I am on the phone with my prospect I will say “Hello John this is Ted Hunsaker from California. I am calling you because you stopped by my website recently and requested more information about working from home. Are you still looking for information?”

You need to find out what your prospect is looking for and why. It is important that you listen to your prospect carefully so that you can determine where you are in the process. Remember, prospecting is a process and not an event. You need to determine if they are ready to buy or if they need more information.

Finding key requirements among quality buyers is essential. You need to educate yourself and your prospects before getting them to buy from you. You need to look at each prospect as an opportunity as well as a relationship that you develop over time.

A decision of whether or not to buy from you needs to be made in less than 72 hours if the amount involved is $1,000 or less. Remember that 85% of your prospects will buy from you based on emotion while only 15% buy based on logic, facts and figures. This is why you need to let them know that the product involved provides opportunities for reward, being part of a team, creating value, etc.

During the first meeting you will need to ask for the next appointment. You should give them two options for days and times. You should schedule a time that is convenient for both of you. You will need to listen to their response carefully. For example, if they say “I will try to make it tomorrow at 8pm.” Then you should be a little concerned about your prospects commitment with the opportunity.

You should always ask for referrals since they are free and the people who are referred to you trust you because the trust the person that gave you their name and contact information. You can earn trust based on a chain of referrals.

You will also want to begin early and stay late. The person who usually does this in the business world is the owner of the business. You want to start early so that you can have some quiet time to get ready for the day.

Finally you will want to maintain your sense of humor by maintaining a positive energetic posture since people like to work with people who have a sense of humor and are energetic.

If you develop and implement those seven essential habits you will be able to take your network marketing business to the next level.

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