Magnetic Sponsoring Review-Mike Dillard’s Attraction Marketing Course Reviewed

Thursday, December 17th, 2009 at 3:26 pm

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Magnetic Sponsoring

Mike Dillard, who is the Author of Magnetic Sponsoring, is known as the father of attraction marketing. When Mike first got started in the network marketing industry, he struggled for years. He had a difficult time sponsoring people into his business using the old school ways of marketing which includes making a list of friends and family, buying and cold calling leads, using the three foot rule etc. Mike knew that there was a better way of sponsoring people into his business.

Mike Dillard wanted to get to the point where he had at least five people call him a day. He said that if five people called him every day, he would be on easy street. So he went through years trying to figure out how to do that and eventually came up with a book called Magnetic Sponsoring. He originally gave it to his downline. He made a ton of money using the marketing methods in Magnetic Sponsoring and later released the book to the general public.

Magnetic Sponsoring is a book that teaches network marketers about attraction marketing and lead generation. In Magnetic Sponsoring you will learn why it is not a good idea to promote your primary business up front and that instead you should promote you first, a your marketing system second and your primary business last.

Mike Dillard explains in Magnetic Sponsoring that the only people who will make it big in this industry are leaders. People are attracted to others who convey leadership qualities and have a high level of personal value. If you want to make it big in network marketing or anything else in life, you will need to learn how to convey those qualities and eventually become a leader and provide value for others. Leadership is a trait that you can develop over time.

You can develop your leadership traits by becoming more valuable to the market place. The more valuable you become, the more other people will want to work with you. Mike Dillard explains that you can increase your value to the market place by investing in yourself. In the course he explains that it is important to invest as much as you can on information courses and books that relate to marketing and self development. As you gain more knowledge, you will become more valuable to the market place.

Next, Mike Dillard explains that your business has nothing to do with your primary company. Network marketing is not about you being here to sell pills, lotions and potions and getting people into your business. It’s about marketing. You need to know how to market the product to the right people. Therefore, the product is the marketing system you use and the people that come out the other side as leaders and customers. You sell a marketing system to distributors and the marketing system sells your company’s products.

Ninety seven percent of the people in this industry sell products and pitch them to other people, while the other three percent market solutions and expertise which attract people to them. This is a people business. The more you learn about people the more successful you will be.

Magnetic Sponsoring is a book that you must invest in if you want to be successful in the industry. It will teach you what you need to do to position yourself as a leader and how to grow your network marketing business.